TASMAC Deepavali 2025
Chennai, October 24, 2025: The Deepavali festival in Tamil Nadu witnessed record-breaking liquor sales this year, as Tamil Nadu State Marketing Corporation (TASMAC) outlets across the state collectively generated an astounding ₹789 crore in just three days (October 18–20, 2025). The festive weekend saw lakhs of customers thronging retail outlets, with sales peaking on the eve of the festival.
District-wise TASMAC Liquor Sales During Deepavali 2025
| Rank | Region | Sales (₹ Crore) |
|---|---|---|
| 1 | Madurai | 170.64 |
| 2 | Chennai | 158.25 |
| 3 | Tiruchirappalli (Tiruchy) | 157.31 |
| 4 | Salem | 153.34 |
| 5 | Coimbatore | 150.31 |
| — | Total | 789.85 |
Madurai Tops the Chart
According to official reports, Madurai Region led the chart with the highest sales, closely followed by Chennai, Tiruchirappalli, Salem, and Coimbatore. These five districts together contributed to the entire state’s ₹789 crore turnover.
The heavy demand was driven by festive gatherings, bonuses, and extended holidays that allowed many to indulge in celebratory purchases. TASMAC officials confirmed that over 5,000 retail outlets and 1,000 bars operated with extended hours to manage the crowd safely and efficiently.
Economic Impact
The ₹789 crore sale highlights Tamil Nadu’s position as one of India’s largest liquor-consuming states. The revenue is expected to add significantly to the state’s excise collections, which fund various public welfare schemes.
TASMAC Sources
Officials also reported that compared to last year’s festival season, sales rose by nearly 8–10%, showcasing the state’s resilient retail performance even amid price hikes and economic fluctuations.
TASMAC names by region
🏙️ Chennai Region
Ambattur I, Ambattur II, Ambattur III, Thirumazhisai I, Thirumazhisai II, Thirumazhisai III, Kancheepuram, Thiruvallur
🏞️ Salem Region
Vellore, Tiruvannamalai, Salem, Namakkal, Dharmapuri, Krishnagiri, Salem (West), Arakonam
🏛️ Trichy Region
Cuddalore, Villupuram, Thanjavur, Thiruvarur, Kumbakonam, Pudukkottai, Trichy, Karur, Perambalur
🌇 Madurai Region
Madurai Urban (East), Madurai Rural (West), Dindigul, Virudhunagar, Ramanathapuram, Sivagangai, Theni, Tirunelveli, Tuticorin, Nagercoil
🌄 Coimbatore Region
Coimbatore South, Coimbatore North, Tiruppur, Erode, Pollachi, Gobi, Ooty, Kangeyam
Comparison with Previous Years’ Deepavali Sales
The massive increase in sales for Deepavali 2025 can be contextualized with recent years’ figures:
| Year | Sales Figure (₹ Crore) | Period (Days) | Key Factor |
| 2025 | 789.85 | 3 days | Deepavali fell on a Monday, creating a long weekend (Saturday-Monday) which significantly boosted sales. |
| 2024 | 430 – 438 | 2 days | Deepavali fell on a Thursday, which led to lower sales compared to the previous year. |
| 2023 | 467.63 | 2 days | Deepavali fell on a Sunday, which typically boosts sales due to the weekend. |
