Karnataka retains top spot with 17% share, followed by Tamil Nadu at 16%. South India continues to dominate the Indian-made foreign liquor (IMFL) market, accounting for nearly 58% of the country’s total whiskey sales in FY25, according to data from the Confederation of Indian Alcoholic Beverage Companies (CIABC).
Led by Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, Kerala, and Puducherry, the region collectively consumed 23.18 crore cases of IMFL, out of the 40.17 crore cases sold nationwide during the fiscal year.
Karnataka topped the national chart with 6.88 crore cases, representing 17% of India’s total whiskey volume, followed closely by Tamil Nadu with 6.47 crore cases (16%). Telangana and Andhra Pradesh each contributed about 9% to the national total, while Kerala and Puducherry added smaller but steady volumes.
The southern dominance reflects strong state-run retail networks, brand availability, and stable taxation policies that continue to drive IMFL sales in the region.
State-wise IMFL Sales in FY25
Here’s a clean table based on the data you provided, showing IMFL (Indian Made Foreign Liquor) volumes and their share of the national total:
| State / UT | IMFL Volume (crore cases) | Share of National Total |
|---|---|---|
| Karnataka | 6.88 | 17% |
| Tamil Nadu | 6.47 | 16% |
| Telangana | 3.71 | 9% |
| Andhra Pradesh | 3.55 | 9% |
| Kerala | 2.29 | 6% |
| Puducherry (UT) | 0.28 | 1% |
| South India Total | 23.18 | 58% |
| Uttar Pradesh | 4.50 | 11% |
| Rajasthan | 1.37 | 3% |
| Delhi | 1.18 | 3% |
| Haryana | 1.17 | 3% |
| Maharashtra | 3.63 | 9% |
| West Bengal | 2.50 | 6% |
| Bihar (IL)/others | 2.64 | 7% |
| All-India Total | 40.17 | 100% |
If you want, I can also create a South vs. Rest of India IMFL share chart for a visual representation—it’ll make the dominance of South India in IMFL consumption really clear. Do you want me to do that?
Key Highlights
- Karnataka and Tamil Nadu together account for one-third of India’s IMFL sales.
- Telangana and Andhra Pradesh each contributed 9%, showing strong consumption patterns.
- Uttar Pradesh led among non-southern states with an 11% share.
- The IMFL industry recorded a 1.4% overall decline in FY25, attributed to price adjustments and uneven growth across markets.
