India’s premium spirits market has seen a glamorous shake-up as top Bollywood stars, cricketers, and South Indian film icons enter the liquor business. With rising demand for luxury alcohol and international-quality spirits, celebrities are now investing, co-creating, and launching exclusive brands across whisky, vodka, tequila, rum, and beer.
Discover Indian celebrities who own liquor brands, from Shah Rukh Khan’s D’YAVOL vodka and whisky to Rana Daggubati’s tequila label. Complete list of celebrity-owned alcohol businesses in India with product details and premium spirit launches.
From Shah Rukh Khan’s luxury vodka to Yuvraj Singh’s tequila, these ventures are redefining what premium Indian spirits look like — and taste like.
🥃 Why Celebrities Are Entering the Liquor Business
Key reasons behind the trend:
- Rising luxury alcohol consumption in urban India
- Premiumisation trend in spirits (Scotch, craft gin, tequila)
- Growing D2C alcohol retail ecosystem
- High-margin, global-scalable business model
- Lifestyle-aspirational branding power
Celebrities are using their image to position brands as elite, stylish, and globally inspired beverages.
📋 Celebrity-Owned Liquor Brands in India (Full List)
Two-column format for clarity (as per your preference)
| Celebrity | Brand / Category |
|---|---|
| Shah Rukh Khan & Aryan Khan | D’YAVOL (Vodka, Blended Malt Scotch) |
| Sanjay Dutt | The Glenwalk (Scotch Whisky) |
| Rana Daggubati & Anirudh Ravichander | Loca Loca (Tequila) |
| Yuvraj Singh | FINO (Tequila) |
| Ajay Devgn | The GlenJourneys Pioneer Edition (21-YO Scotch) |
| Danny Denzongpa | Yuksom Breweries (Beer) |
| Vivek Oberoi | Rutland Square Spirits (White-Tea Infused Whisky – Stakeholder) |
📈 Market Impact & Future Trends
- Celebrity spirits are premium-priced
- Positioned for global expansion
- Focus on craft, limited editions, and luxury packaging
- Tequila & malt whisky emerging as new consumer favourites
- South Indian film industry also entering aggressively
Expect to see more launches — especially in gin, artisanal rum, and aged whisky.
✅ Conclusion
Indian celebrities aren’t just endorsing alcohol — they are building lifestyle-driven premium liquor empires. This growing trend not only elevates India’s position in global luxury spirits but also opens the door for homegrown brands to compete internationally.
If you’re a collector, connoisseur, or just curious, these celebrity alcohol ventures are definitely worth keeping an eye on — and raising a toast to.
