New Delhi: India’s alcoholic beverage industry is riding a festive high, with sales soaring across whisky, rum, vodka, gin, and tequila segments during the October–December festive quarter. The sector now anticipates a 20% growth in the upcoming months, largely fueled by strong demand for premium and luxury spirits.
Industry insiders report robust sales in both urban centers and tier II & III markets, reflecting growing consumer sophistication and rising disposable incomes. The festive surge began in early October and has carried through Diwali, setting the stage for continued momentum into Christmas and New Year celebrations.
“We have witnessed a highly encouraging festive season, with strong uptake across our premium and luxury portfolio,” said Radico Khaitan COO Amar Sinha. “This year’s performance reaffirms the growing consumer preference for premium and thoughtfully crafted spirits.”
Radico Khaitan’s flagship brands, including Rampur Indian Single Malt and Jaisalmer Indian Craft Gin, have reported notable growth across several high-potential markets. The company expects this momentum to extend into the third quarter of FY25, supported by increasing consumer spending and an expanding base of young, aspirational buyers.
Analysts predict that the premiumization trend — where consumers opt for quality over quantity — will continue driving the industry’s performance. Rising affluence, global exposure, and evolving lifestyle choices are shaping India into one of the fastest-growing alcoholic beverage markets in the Asia-Pacific region.
