Luxury spirits brand D’YAVOL Spirits has officially made its debut in the United Kingdom with the launch of its Single Estate Vodka, marking a major expansion for the brand in the global premium alcohol space. This rollout signifies the first commercial output from the high-profile collaboration between Shah Rukh Khan and Aryan Khan’s D’YAVOL, renowned spirits producer Radico Khaitan, and entrepreneur Nikhil Kamath.
| Category | Details |
|---|---|
| Company Name | D’YAVOL Spirits |
| Partners | Shah Rukh Khan, Aryan Khan, Radico Khaitan Ltd, Nikhil Kamath |
| Initial Product | Luxury Tequila |
| Recent Product Launch | D’YAVOL Single Estate Vodka (UK launch) |
| Brand Philosophy | Create high-quality, luxury spirits that are globally sourced and culturally relevant |
About the Brand
Shah Rukh Khan, along with his son Aryan Khan’s D’YAVOL Luxury Collective, has launched a new premium liquor brand called D’YAVOL Spirits. This venture is a partnership with Indian alcoholic beverage company Radico Khaitan and Zerodha co-founder Nikhil Kamath. D’YAVOL Spirits’ first major launch was a premium tequila, and they have recently expanded to the UK with a Single Estate Vodka.
Visit: https://www.dyavol.com/
A Powerful Collaboration
D’YAVOL first captured attention with its exclusive limited-edition fashion drops and luxury branding. With the launch of its spirits division, the father-son duo Shah Rukh Khan & Aryan Khan aims to push India’s presence into the global luxury beverage market. Their partnership with Radico Khaitan and Zerodha co-founder Nikhil Kamath adds both industry expertise and strong business backing.
Premium Single Estate Vodka
The newly launched Single Estate Vodka embodies the brand’s luxury positioning. Crafted from high-quality ingredients sourced from a single estate, the vodka aims to deliver exceptional smoothness, purity, and rich character — features synonymous with ultra-premium spirits.
By entering the UK, one of the most competitive and influential alcohol markets in the world, D’YAVOL strengthens its global footprint and positions itself among leading luxury spirit brands.
Growing Global Ambitions
D’YAVOL’s expansion comes at a time when premium Indian beverage brands are increasingly stepping onto the world stage. With consumer demand rising for unique, artisanal spirits, the brand’s entry into the UK sets the stage for wider international distribution and an expanded product lineup in the coming months.
Pricing
D’YAVOL Añejo is set to launch by December and depending on state excise duty, will be priced between 20,000 rupees ($228.21) and 30,000 rupees, Radico Khaitan Managing Director Abhishek Khaitan told Reuters on Tuesday.
| Variant | Approximate Price (750 ml) |
|---|---|
| Inception Blended Malt Scotch Whisky | ~ ₹9,000-₹9,800 in Maharashtra, Goa. |
| Inception Blended Malt Scotch Whisky | ~ ₹6,200-₹7,200 in some states (West Bengal ~₹6,210; Delhi ~₹7,200) |
| Vortex Blended Scotch Whisky | ~ ₹5,350 |
| Blended Malt Scotch (generic / other listing) | ~ ₹9,800 |
Awards List
- Gold – International Spirits Challenge (ISC) 2024
- Best of Class – Blended Malt Scotch Whisky – New York World Spirits Competition (NYWSC) 2024
- Blended Scotch of the Year – Asia International Spirits Competition (AISC) 2024
- Best Overall Scotch – New York World Spirits Competition (NYWSC) 2024
D’YAVOL already has a presence in the whisky and vodka market. A bold and flavorful blend crafted from carefully selected malt whiskies.
D’Yavol Inception is a non-chill filtered blended malt Scotch whisky that blends eight distinct single malts from the illustrious regions of the Highlands, …
